Did you know?
15% of consumers use social networking sites to search for local businesses?
71% of social media participants say they are more likely to purchase from a brand they follow online.
23% of brand marketers are developing social media strategies, but are still struggling to execute.
25% of social networks & blogs, like this one, now account for nearly a quarter of the total time American’s spend online.
63% of local searches on social media are more likely to use a business with info on a social media site.
91% of local searches say they use Facebook to find local businesses online.
Why these statistics are important to you? Well if you are a business’s owner, or someone that is thinking of starting a small business, you may need to think about highering a digital marketing team or social media manager. Now a days, with technology always in the palm of our hands, we love to look up things and get quick results instantly. The main way consumers look up information is through social media. If you do not have a social media presence, chances are you are missing out on thousands of dollars of revenue each month. In addition, the idea of social media is to engage with consumers. Consumers shop and go to stores that they know or are comfortable with. Well, what better way than to get comfortable with your consumers than through social media. Social accounts that all consumers are on every single day. It is like being able to market to one’s phone. Steve Jobs changed the way of business and marketing forever when he invented the Smart phone. So don’t be dumb, and stay back in the Stone Age, market to your consumers straight to the palm of their hand. Get on Instagram, which at the moment is the hottest platform to market to consumers, and then Snapchat. There is also Pintrist, Tumblr, Facebook/ Facebook Advertising, Vimeo, Google+, Youtube, Vine. If some of these names are like a foreign language to you then you really need to do more research and learn about this new tech age because it isn’t waiting around for anyone.
In closing, just know that social media is on the rise. It is now traceable, meaning that you can track and gain insights from every post you put out and get data and market statistics as to how many people you were able to reach with that post, what your consumer engagement was, and tips on how to better your post for the next time to reach a larger audience. Don’t forget people, get with the times, before you get left behind.